Learn About the Creator ofFlavorful Frozen Desserts from Camden, NJ

Born in Bari, Italy in 1896, Giovanni Leo began a remarkable journey that would leave a lasting mark on frozen desserts. In 1913, he immigrated to the United States, bringing a passion for creating flavorful frozen desserts to Camden, NJ.

The Birth of Leo's Famous Yum-Yum

 Giovanni established “Leo’s Manufacturing Company” – the birthplace of the iconic “Leo’s Famous Yum Yum”. This modest venture would soon become a beloved family tradition and a cornerstone of frozen dessert excellence.

Old photo of Leo's original ice cream truck

The Rise of Leo's Famous Yum-Yum

Distributed to street vendors in metal twenty-quart cans, carefully packed in wooden barrels surrounded by ice and salt, Leo’s Famous Yum-Yum captivated the palates of all who indulged in its creamy goodness. As it gained popularity, it became the go-to frozen treat in Camden, New Jersey, and across South Jersey by the 1950s.

Old photo of a group of people posing next to Leo's ice cream truck

Unrivaled Excellence

Despite emerging competitors, none could match Yum-Yum’s smooth texture and unrivaled taste. While others settled for ordinary water ice, Leo’s Famous Yum-Yum stood out as a testament to Giovanni’s commitment to excellence and unmatched flavors.

Carrying on a Legacy

Today, Giovanni’s grandchildren, great-grandchildren and great-great grandchildren continue his legacy with “Leo’s Ice Cream Company,” preserving his original recipes and expanding the brand’s reach. With each scoop crafted in honor of Giovanni’s vision, Leo’s Ice Cream Company ensures that his legacy remains sweetly frozen.

A Timeless Tradition

Today, Leo’s Famous Yum-Yum continues to delight taste buds, reminding us of Giovanni’s enduring impact on the frozen dessert world. As Leo’s Ice Cream Company thrives, the spirit of Giovanni Leo lives on in each carefully crafted scoop, ensuring that his legacy remains as timeless and sweet as ever.

Get in Touch

For more information about the history of our delectable treats, please reach out to us today. Our team is here to provide you with the details you desire.